Repairs all hair types instantly!

Iles Formula

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In the Spotlight

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Iles Formula

As one of the most sought after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.

Iles Formula is a 3 step high performance hair care system. It’s unique blend of proprietary high grade repair and care ingredients are the secret behind Iles signature spun silk hair finish.

Little Luxuries

New In

Virtue Labs

What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

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Must Haves

New In

Slip

Slip pillowcases are the beauty secret of celebrity hairstylists, dermatologists, beauty experts and even a super model or two! You’ll be amazed by difference they make. Anti bed head, anti bed head and anti sleep crease.

IlesBanner-homepage

In the Spotlight

New In

Iles Formula

As one of the most sought after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.

Iles Formula is a 3 step high performance hair care system. It’s unique blend of proprietary high grade repair and care ingredients are the secret behind Iles signature spun silk hair finish.

Little Luxuries

New In

Virtue Labs

Six years ago, Virtue Labs came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®.

What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it\\\’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

Virtue-Labs-Brand-Image-600
SLIP_Assortment3

Must Haves

New In

Slip

Slip pillowcases are the beauty secret of celebrity hairstylists, dermatologists, beauty experts and even a super model or two! You\’ll be amazed by difference they make. Anti bed head, anti bed head and anti sleep crease.

How to Create Voluminous Waves with Virtue Labs Hair Products

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