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Your Hair Is About To Experience Something Incredible!

Virtue Labs


Virtue Labs

In the Spotlight

New In

Six years ago, Virtue Labs came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®.

What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

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Little Luxuries

New In

For the Hair-Obsessed. Experience the luxury of performance. Oribe blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds. With its own hand crafted signature fragrance and skincare technology, Oribe has created a new category in hair care.

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True Me

Must Haves

New In

Discover True Me, the next generation in hair straighteners developed by the clever people who originally founded GHD and Cloud Nine. Keratin-infused ceramic plates with the absolute latest in ion-lock technology help you achieve smooth styles while preserving the condition of your hair. Tame even the wildest manes with True Me!

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10% Off Your First Order*

Free Shipping

Complimentary Samples

Beautifully Wrapped


Headcase Haircare is dedicated to delivering you the most luxurious and best hair care products in Australia. With 10% off your first order and free shipping on all orders across Australia, it's easy to get these amazing hair products. That’s why we’re Australia’s leading online shopping destination for hair care.

We stock a curated range of international hair care brands, with everything from ORIBE and CHRISTOPHE ROBIN to VIRTUE LABS and TRUE ME hair straighteners available to be delivered to your door.