Your Hair Is About To Experience Something Incredible!
In the Spotlight
Six years ago, Virtue Labs came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®.
What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.
For the Hair-Obsessed. Experience the luxury of performance. Oribe blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds. With its own hand crafted signature fragrance and skincare technology, Oribe has created a new category in hair care.
Discover True Me, the next generation in hair straighteners developed by the clever people who originally founded GHD and Cloud Nine. Keratin-infused ceramic plates with the absolute latest in ion-lock technology help you achieve smooth styles while preserving the condition of your hair. Tame even the wildest manes with True Me!
10% Off Your First Order*