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Virtue Labs

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Official Australian Stockist

Virtue Labs

From Healing Wounded Warriors to healing hair

Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

There have been many moments of happenstance (and quite a bit of luck) on their journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.

They set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

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AUSTRALIA’S LEADING ONLINE HAIRCARE STORE

Headcase Haircare is dedicated to delivering you the most luxurious and best hair care products in Australia. With 10% off your first order and free shipping on all orders across Australia, it's easy to get these amazing hair products. That’s why we’re Australia’s leading online shopping destination for hair care.

We stock a curated range of international hair care brands, with everything from ORIBE and CHRISTOPHE ROBIN to VIRTUE LABS and TRUE ME hair straighteners available to be delivered to your door.